Flower shop Landing page

About project

Task

Create a selling landing page for advertising new opportunity to order a bouquet with delivery. “FloverLover” is a flower shop where bouquets are created lightly and with love, giving people smiles and incredible emotions.

Solution

Create a modern, clean design for the website, where it would be easy for the buyer to choose a right bouquet and place an order. Use natural color that does not distract the eye and which are associated with flowers. Strike a balance between minimalistic and unusual design, based on light and space.

Target audience

“Flower lover” this is how we can describe potential customers. Single buyers who want to please loved ones. Corporate customers who order a number of bouquets for employees for holidays. People who want to receive a new bouquet of flowers every week.

Fonts

Montserrat is strong and simple, true to geometric tradition, versatile for today’s needs. Montserrat‘s geometric sans serif was chosen as typesetting, contrasting with the more original Cormorant. Cormorant is characterized by scandalously small counters, razor-sharp serifs, dangerously smooth curves, and flamboyantly tall accents. Marck Script  was chosen for a “love notes”, his typeface is a unique and elegant. Marck Script is based on freehand lettering with felt-tip pen by Marck Fogel.

Colors

Gray adds aesthetics, pink is associated with flowers. Pastel shades of these colors do not distract the eye and balance the minimalist design of the site. Pastel pink - the main color of the project is associated with femininity, lightness, tenderness, evokes thoughts of cloudless happiness and insane dreams.Gray-green. Additional project color. It is associated with freshness, clean air, symbolizes a life full of positive moments and adjusts to a peaceful life.